YOUR ONLINE PERSONAL AND BUSINESS BRANDING STRATEGIST AND MARKETER

Evelyn Salvador.com

CHAMPIONING

Your Success

YOUR PERSONAL AND BUSINESS BRANDING STRATEGIST AND MARKETER

The “Evelyn Salvador Brand”:

CREATING THE BRAND CALLED “YOU”

Evelyn Salvador.com

Championing your success.

Evelyn Salvador.com

Evelyn Salvador’s brand is creating the brand called you at a high value proposition and ROI to your target audience. As a Personal and Business Branding Strategist and Marketer, her many talents support this brand: Creative Direction / Graphic Design, expert Resume Writing / Career Coaching, marketing-savvy wordsmithing, high-end Website / Web Portfolio Developing, and Fine Art / Illustration / Photography.

These assets or talents are her features. Evelyn calls them her venues…the means by which she can execute the strategy to manage your career or grow your business. The benefit of these features is that each talent supports her brand as she uses all of them to develop the brand she markets…You.  And all have one common thread—vision and creativity—the quotient for success…yours!

Having the innate ability to simultaneously conceptualize, strategize, design, write, illustrate, and market an idea allows her the creativity, expertise, know-how, and flexibility (all under one “hat”) to develop and execute brands that hit the mark. This is Evelyn’s unique competitive edge—her own personal brand.

EVELYN’S VALUE PROPOSITION AND ROI TO YOU

The value proposition to you is that Evelyn need not outsource any of these capabilities and can, therefore, create high-end self promotions … the same you could receive at an ad agency but at very reasonable rates with a high return on investment for you.

Each of Evelyn’s websites reflect her brand and themselves represent examples of personal and business branding…because they are all for the purpose of branding her clients.

EVELYN USES HER VARIOUS CREATIVE VENUES TO BUILD YOUR UNIQUE BRAND

Here’s an example of how Evelyn’s venues—her various talents—all work together to build your brand:

If she needs to create a corporate brochure for an attorney, for example, she can create it all in-house and have the flexibility to make changes midstream…in strategy, in content, in design, and in execution.

Normally at an ad agency, a Creative Director will receive the content copy from the Account Executive who receives it either from the client or outsources it to a Copy Writer. Then it goes to the Art Director who designs a spec or two or three around that copy. The project is then transferred over to the Graphic Designer who checks the art, tries to match the copy and fit it the piece.

Here’s how being multi-creative in different venues works for her:

EVELYN’S METHOD: She may be researching stock photography for a particular type of image. If she were the Graphic Designer at the ad agency (as she once was), she would continue to search until she found the sought-after image. However, if during her search—since Evelyn is a Copy Writer as well as a Graphic Designer—she finds another image that is even more suitable than the one originally searched for, she can use it and come up with a better headline. Plus she can add or delete copy as she goes to better fit the piece. And if she can’t find a suitable image—because she is also a Fine Artist and Photographer—she can create it from scratch!

THE USUAL ROUTE: If Evelyn were at the ad agency and wanted to change the image, she would then have to go back to the Art Director who, in turn, would seek out the Account Executive to contact the client to see if this new headline and image meets with their approval. Instead, Evelyn develops several comps for the client and discusses it with them when she provides the proof. Being multi-creative cuts to the chase and is more productive. And there is no need to outsource content development  to a Copy Writer, or layout to a Graphic Designer, or illustration to an Illustrator, or photography to a Photographer … because using the Evelyn Salvador brand, it’s all under one hat (literally).

THE PRODUCT EVELYN MARKETS

You are the product Evelyn markets. She will help you determine what makes you unique, how your assets and benefits help you in your career and life, what it is that you have that your competition may not, what your value proposition and return on investment is to a prospective employer, how she can tie all of these wonderful authentic things about you together to create the brand called YOU.

       VIEW EVELYN’S WEBSITES