YOUR PERSONAL AND BUSINESS BRANDING STRATEGIST AND MARKETER

Evelyn Salvador.com

CHAMPIONING

Your Success

How Evelyn Creates and Markets Your Positive Online Identity

DEVELOP YOUR PERSONAL BRAND CAMPAIGN

A well strategized, created, and executed personal branding campaign creates a consistent, strong message to prospective employers as to your perceived value. All of your career communications must be branded and differentiated from your competition to attract job opportunities, maximize your salary potential, and achieve career success.

To maximize your success, she create a valuable message by offering prospective employers something of value about you that will help them in some way or another…something that differentiates you from your competition.

Your online identity message must be positive, consistent, and repetitive. Everything you write, say, and present (your words, tone, and attitude) must be consistent with your personal brand message. Doing otherwise will create confusion and hinder your brand. Repetition is key in marketing your brand…in your emails, your blogs, your social networking profiles, your web presence…in order to create a positive and consistent online identity. 

Establishing and building your career brand is essential for your career success.

CREATING YOUR POSITIVE ONLINE IDENTITY

There’s no doubt about it: prospective employers search the Internet to see who you are before calling you in for an interview. The best way to create a positive online identity is to ensure all of your social media messages (on LinkedIn, Twitter, Facebook, and other networks) is positive and shows good character and to create and display your Personal Brand.

Evelyn writes LinkedIn (and other social media) profiles as well as executive bios for her clients to post online. She also creates Web Portfolios that showcase why you are an excellent candidate in your profession. Written compellingly and persuasively and in marketing-savvy language, her content development and design helps compel hiring managers to want to reach out to you.

READ ABOUT ACHIEVING CAREER AND LIFE SATISFACTION